
Unatoto is a Japanese chain built around affordable charcoal grilled unagi, with a motto of affordable, fast and tasty. It opened its first Singapore outlet at Guoco Tower in Tanjong Pagar on 25 January 2023 and a second at Velocity@Novena Square on 11 December 2023, so two outlets operate here as of October 2026. Unagi don starts at 9.50 dollars, with unajyu boxes, hitsumabushi and non eel bowls such as gyudon, ebi tempura don and kaisen don. Prices are listed before the plus plus service charge and GST. It is not halal certified.
Combined from the menus of its outlets. Prices are in SGD and can differ by outlet.
Charcoal grilled eel glazed with tare sauce on hot rice; entry price for the starting size.
Charcoal-grilled eel over rice.
Beef bowl, regular size; large $16.50.
Grilled eel served in a lacquer style box over rice; price is the starting price.
Grilled pork slices over rice.
Whole eel fillet over rice in a lacquer box.
Nagoya style eel rice eaten three ways: plain, with condiments and as a dashi tea; starting price.
The same grilled eel bowl with a double portion of unagi.
Crispy tempura prawns on rice with a rich tempura sauce.
Double portion of grilled eel over rice, marked as the signature.
Seafood rice bowl on chilled sushi rice with a signature sauce; starting price for the range.
Grilled eel and pork over rice in a box.
Sashimi rice box with four toppings on sushi rice.